zhengxiaochu


鄭小廚

Restaurant  / 2016 / Zhu zhou
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服務項目︰餐飲品牌全案 / 空間設計 / 文化設計
營業面積︰500平米
項目地點︰株洲市步行街


考慮到餐廳位于株洲市步行街入口,人流密集,商業娛樂氛圍濃厚,主要針對年輕人群體,所以整個品牌形象不論是從標志設計,還是空間布局,都強調其精致、鮮美、現代時尚的特點。
在餐廳空間布局上,我們傾向于小而精。餐位安排簡潔緊湊,動線設計錯落有致,既考慮其功能使用的特性,又有品牌核心優勢,明檔展示和直觀的點菜體驗,無水廚房設計更是在喧囂的鬧市中更是一股清流。
餐廳內融入了以鄭小廚其人為原型,創作而出的大量的漫畫元素,將視覺符號化,不僅生動而直觀的呈現了廚師專注的精神,更增加了餐廳與顧客就餐的互動感,巧妙的體現了餐廳獨有的個人風格。
 
不論是年輕人的餐後八卦,還是老鄭十年如一日的用心做菜
做自己,沒那麼難。

 

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Zheng Xiaochu Luke is designed as a personal brand senior people to build a restaurant dining restaurant, located in the pedestrian street of Zhuzhou City, the bustling commercial entertainment atmosphere, traffic is very large, the landmark shops Cuntucunjin, high consumption at the same time, the operating cost is relatively high. So the restaurant space layout more small and fine, seating arrangement is simple and compact design, well-proportioned, considering both the characteristics of the function, but also the brand core advantage, Ming file display and intuitive ordering experience, anhydrous kitchen design is in the bustle of downtown is a stream, the entrance and lobby at the end of the hall stalls were set up self-service coffee beverage area, convenient for consumers, but also attract a large number of shoppers shopping, especially young consumer groups, small dining at the same time, can talk about gossip and break. Zheng Xiaochu positioning is catering to the Reds, Lao Zheng attentively cooking, cooking for you a niche brand, features, humanities. Therefore, the characters' Avatar is the LOGO logo, and the image is more vivid. Some cartoon characters of the characters are created to make the decorative elements in the shop, so as to increase their dining interaction......

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