dong dong xian


咚咚鮮

Restaurant  / 2016 / Chang Sha
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服務項目︰餐飲品牌設計 / 餐飲空間設計 / 餐廳文化
營業面積︰300+平米
項目地點︰長沙市各地社區


咚咚鮮是盧克設計為田趣園品牌打造的一個旗下創新品牌。咚咚鮮品牌以社區小店為主打,菜品結構簡單。主營鮮辣口味菜,長沙特色宵夜菜品。
介于品牌產品結構簡單,菜品十分有特色,盧克設計在設計風格上,更趨于鮮亮時尚,貼近生活,加入了許多當地的段子文化,融入卡通元素,以漫畫的形式穿插到菜品宣傳內,直觀大方不做作。廣告語︰回家一起嘗鮮,突出“鮮”的品牌概念,家門口的餐廳,就是你的食堂。
品牌產品小卻玲瑯滿目,且新鮮又實惠,省去做飯的麻煩,也能享受到各種美味。符合社區新生活風向,也將是社區店未來主流趨勢。

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A fresh is a brand's innovation design for the Luke brand of Qu Yuan tian. A fresh brand in the community stores as the main dishes, simple structure. The main characteristics of spicy taste dishes, Changsha snack dishes. The product has the advantages of simple structure, easy to copy the distinctive dishes, store. There is a fresh, fresh and green, soil pot stew crab pot specialty stores, fashion design style, bright, close to life, add some Changsha or local piece culture dishes to publicity interspersed, intuitive and natural. Advertisement: go home early adopters, highlight the "fresh" brand concept, the door of the restaurant, is your canteen, fresh and affordable, eliminating the trouble of cooking, can enjoy a variety of delicious. In line with the new direction of community life, will also be the mainstream trend of community stores in the future.
 

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